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Video Summary 4

Video Summary 4

Q Please watch the video using the link below and write a one page summary describing what it was about.Three Ways to Lose Control of Your Brand: https://www.ted.com/talks/tim_leberecht_3_ways_to_usefully_lose_control_of_your_reputation

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The video has helped in reaching an inference that gone are those days in which companies could keep a control over the reputation of its brand very easily. At this juncture, the matter of brand reputation has become extremely vulnerable and hectic to manage. Unlike previous times when the only motive of the brands were to develop, design and sale quality products to the customers, presently there are lot other considerations.